It’s no longer good enough to be good enough.

You’ve been noticing that, right?

Get brand-strategy and website copy to break through the ‘good-enough’ ceiling.

Leave the guesswork behind – invest in the deep foundations you need to be a skyscraper.

Help me be more than good enough

Help me be a skyscraper

Click here ^^^ to see my services

Your business VS Your brand

Built on guesswork

I’ll just chill here.

Let’s browse cat memes.

Built on strategy

Help me be more than good enough

Help me be a skyscraper

Strong messaging based on brand-strategy changes the game.

Grateful for these opportunities

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From the very beginning I was impressed with Chani’s professionalism and methodical approach to nailing the messaging for our diverse target audiences. We came away with not only excellent copy for our new websites, but also an understanding of what messaging to use across our marketing materials in the future. I would definitely recommend Chani as an excellent website copywriter who knows how to land the perfect messaging for your audiences.

Rabbi Miles Kerr-Jarrett, Aish Hatorah Yeshiva

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Things were simple when you started out.

You sold your service or product

People liked it

Repeat.

It was good enough.

You didn’t think too hard about what made you different, or what your brand voice should be. Why should you?

‘If it ain’t broke, why fix it?’

Since then,

You’ve released more products,

Added more website pages,

And hired more staff.

Your business is accelerating.

But there are all these migraine-inducing questions that you know you need answers to if you want to grow sustainably…

…questions like:

Every day more people are doing what we do. How are we really different?

Does our current business name create the right perceptions about us?

Our product is worth more. But will people still buy it if we charge more?

What do we write on our website that will make people excited to work with us?

How do we say ‘we’re not cheap’ without saying ‘we’re expensive’?

And do penguins have knees? (Well actually, yes.)

Well.

That is a LOT of questions.

Questions with particularly un-Google-able answers.

Alexa and Siri will be similarly confused. Mark my words.

DIY website messaging and ‘will-it-stick?’ advertising worked well when your business was newer, but you’ve outgrown that.

What you need now is a strategic partner. Someone who’ll make sense of all those existential questions, untangle your website woes, and help you plot a path forward.

Strategic Partner = Me.

Offload your strategy haze and website maze to my waiting desk.

You’ll be glad to know, there’s nothing I like better than wrestling with websites and de-mess-ifying messaging.

We’ll team up, you and I, to whip your website into shape, and polish your brand strategy till it sparkles.

Till your brand is ready to show up as a skyscraper in a sea of two-storeys.

Till your competitors don’t really count as competitors anymore, because you’re a BRAND, and they’re just a business.

I want this,

Let’s schedule a chat.

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“We were looking for someone to help us narrow down what we do, and figure out how to present that compellingly. Working with Chani was a friendly and highly enlightening experience. She asked us powerful questions and made us think about aspects of our business we’d never thought about before. We’ve since changed the way we view our business and operations and we can’t wait to work with her again!”

Yehoshua King

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See more projects

How the strategy happens:

Here’s where me and your business get pally. I ask you lots of ‘I-never-thought-about-that-before’ type questions, and you tell me the good, the bad, and the messy.

We’ll set a goal for the project, and monitor that goal periodically, so you never have to wonder if this amorphous thing called ‘branding’ is actually working.

Now I’ll survey and interview your clients, stalk your competitors, and sift through reviews, forums and endless pages of search results.

This gives me a birds-eye-view of your positioning, the competitive landscape, and what your customers really care about.

Using the information I’ve gathered so far, I put my experience and training to work. I build strategic insights, ideas and recommendations, and present it to you in a clear, easy-to-read Brand Guide.

Click here to find out what a Brand Strategy Guide includes.

This will be the rock-solid, ‘Never-Guess-Again’ foundation for all your future messaging. Now you’ll always be deliberate.

A new strategy usually needs a new or revamped website.

I’ll write strategic copy and give design recommendations for a site that sells while you sleep and expresses your brand message perfectly.

If this sounds like the solution you’ve been searching for…

…we should chat.

Change your game

Change your game

Help me be more than good enough

Help me be a skyscraper

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“Chani has this creative way of approaching things, which results in relatable, original, and FRESH copy. Her strong grasp of audience needs enables her to create effective and resonate messaging. Chani brings an awesome positive energy to projects, and working with her was a great experience!”

Michal Eisikowitz, Michal Eisikowitz Media

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‘An email Chani wrote for our course launch had the highest open rate in the history of CopyTribe launch emails!’