| Chani Pollins Copywriting

Featured Projects

Privileged to have helped these clients with needle-moving copy and strategy.

(Reach out for samples of other deliverables.)

I like the look of this. Let's work together!

yadleah.org

NWeb Copy
NUX Strategy

Yad Leah is a wonderful organization that sends new and gently-used clothing to poverty stricken communities in Israel.

They needed a new website, as their previous one was outdated and was not serving them.

Aish is a yeshiva for men who are new to religious Judaism. They have both a beginners program (Foundations), and a more advanced program (Beis Midrash) – and they target audiences with very different psychographics. The websites had to reflect that.

hermolis.com

NWeb Copy
NUX strategy

Hermolis is a million-dollar catering company serving multiple audiences. Commercial – airline food, event catering, school dinners, alongside Convenience food sold at groceries and food establishments across the UK.

distinctkb.com

NWeb Copy
NBrand Strategy
NUX strategy

Distinct Kitchen and Bath is a commercial supplier of boutique European fixtures and appliances in the US kitchen and bathroom space.

Their approach is modern, and their voice is irreverent. Their website needed to brand them as such.

designalive.com

NWeb Copy for course pages
NUX Strategy

Design Alive is a best-in-class online design school offering courses across the spectrum of design.

They were struggling with prospects being confused, and constantly asking questions about the courses, even though the information was on the website.

I recommended and implemented a 2-pronged approach: Change the course description pages to a more digestible format, and implement a ‘Compare all courses’ page.

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I hired Chani because I realised that if my website and emails would be more persuasive and professional, they’d perform much better. I’m very happy with the results, and Chani’s strategic planning and timeliness was excellent in all aspects.

Zippy Thumim, CEO , Design Alive

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